our story

how did the conscious generation start?

a few months ago i embarked on a non-toxic journey: paying attention to what touched my skin, what entered my space, what influenced my energy as a woman.

but when it came to lingerie the options were either boring designs or synthetic. organic cotton basics with zero sensuality… or “sexy” pieces made of plastic.

i didn’t want to choose between feeling comfortable and feeling my most feminine self.

so, i created what i couldn’t find.

the conscious generation is a sustainable underwear brand from amsterdam, made for women who care about what touches their skin.

we design lingerie using the best, 100% natural fabrics like aloe vera silk and gots-certified organic cotton. soft, breathable, sensual—without the synthetics, without the shame, without compromise.

just because we care about our bodies and what touches it, doesn't mean we have to live boring lives with boring underwear. 

even more so, we love ourselves enough to care.

that radiance is what i want to bring into the conscious generation lingerie.

the lingerie is made of...

• 100% natural fabrics (vegan aloe vera silk, GOTS-certified organic cotton)

• non-toxic, breathable, hypoallergenic, and plastic-free

• small-batch, ethically made in china (with the vision to produce locally when we grow and are able to find a suited manufacturer)
  

why natural lingerie matters

1. your skin absorbs more than you think
   most synthetic underwear is coated in chemicals. aloe vera silk is soothing, breathable, and irritation-free.

2. your lingerie should breathe
   natural fabrics support vaginal health—unlike plastic blends that trap heat and moisture.

3. comfort isn’t optional
   our lingerie moves with you, not against you. light, cooling, sensual.

4. better for your body—and the earth
   no microplastics. no waste. just long-lasting, compostable fabrics.

you don’t just wear lingerie—you live in it.

so we make pieces that support your cycle, your mood, your rituals.
underwear that aligns with your values and makes you reconnect.

for women who want:

• organic, sexy lingerie brands

• sustainable underwear for sensitive skin

• ethical thongs made from REAL materials

this is for you.

coming soon

we ship worldwide from amsterdam.

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